About Oren
We help companies collect, measure, validate and report their ESG data.
ESG (Environment, Social and Governance) data is extremely hard to find, measure and improve. There are about 500 to 1000 different data points to consider - all of which live across the company's departments like HR, sales, procurement, operations, finance etc.
Today, measuring happens manually due to which sustainability teams have to spend about 10 months just finding and making sense of this data.
This is where Oren comes in!
Our platform automatically collects and makes sense of the data in real-time. We also give companies a real-time view of their progress against their sustainability goals. The automation also helps in eliminating the errors due to manual entry.
About the Opportunity
Apart from being a full-time superstar, you will also be expected to:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Create a strong pipeline of marketing qualified leads from the website and other social media channels
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Plan, execute, and measure experiments and conversion tests
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements:
- Minimum 3 years of overall experience in B2B marketing
- Bachelor's or Master’s degree in marketing, communications, or a related field.
- Experience creating and implementing digital marketing campaigns across multiple channels, including social media, email, and paid advertising.
- Ability to analyze data and use insights to continually optimize campaigns and drive results.
- Excellent written and verbal communication skills, with the ability to create engaging and informative content that resonates with target audiences.
- Strong project management skills, with the ability to work collaboratively with cross-functional teams to deliver projects on time and on budget.
- Ability to stay up-to-date with industry trends, digital marketing techniques, and ESG developments, with a commitment to continuous learning and improvement.