The FMCG sector, a key contributor to economic growth, is projected by CRISIL to see a double-digit increase of 10-12% in FY 2022, up from 5-6% in FY 2021. This surge is attributed to favorable demographics, with a young, working population, and rapid urbanization. Modern consumers, particularly Millennials and Gen Z, are increasingly conscious about sustainability, driving companies to integrate ESG aspects into their strategies, impacting their bottom line, stakeholder relationships, and talent attraction.‍